Descrizione
Price: 29,00€ - 26,07 €
(as of Aug 25, 2024 17:57:08 UTC – Details)
Discover the foundation, power, and necessity of visual communication with this essential guide
Visual communication has changed. It’s gone from being an non di serie medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind.
Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message.
Learn best practices for visual communicationGain inspiration from countless visual examplesStay on top of the latest trends in visual communicationUnderstand visual communication for marketing, sales, design, HR, and more
Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Editore : John Wiley & Sons Inc (6 agosto 2020)
Lingua : Inglese
Copertina flessibile : 229 pagine
ISBN-10 : 1119680220
ISBN-13 : 978-1119680222
Peso articolo : 1,05 Kilograms
Dimensioni : 22.61 x 1.78 x 22.61 cm
Giorgio –
Imbarazzante per la sua pochezza
à un libro che potrebbe andare bene a chi è completamente a digiuno di qualsiasi tipo di nozione sulla comunicazione visuale. Le prime 30-40 pagine sono dedicate alla storia di internet e del ruolo che ha giocato la comunicazione visuale. Pochissimi esempi rilevanti, si occupa di un po’ di tutto ma in modo assai superficiale.
Antonia –
So many interesting information in one book. Thank you
Leigh T. –
I’ve been in the field of visual communication design for 20 years now, so you can bet that I’ve followed both Edward Tufte and Amy Balliett over the years. While Tufte pioneered the science of viz com, his books are kind of like watching him speak: a slow-slog to the point, over complicated, and somewhat pretentious. But as a Seattle-native, I’ve been able to see Balliett speak a few times now and have always left her lectures energized and empowered… and this book is no different!I received the book on Thursday and finished it this morning (Sunday) because it’s surprisingly a page turner. While Tufte laid a foundation for visual communication in a pre-Internet world, Balliett picks up where he left off and provides tried and true tactics for the modern age. The book is broken into 3 parts that build off of each other.Part 1: This is basically a thorough deep dive into the demand and value for visual content and the science behind visual communication. If you’re a designer looking to prove your worth to your employer, holy cow this will give you the ammo you need. If you’re not a designer, this section is still so important because it shows you how to look at visual content in a way that ensures the content you put out is a success.Part 2: I love this section. It consists of 8 actionable rules of visual communication – I feel like I learned more here than all 3 of Tufte’s books combined! It’s written so that you can skim it for key takeaways, do the exercises to test your skills, or simply gain context to build your content strategy. I feel like I can better speak to clients with this information and align the higher ups at my company when they try to push bad design decisions. I also want the CMO at my company to read this section because I think he’ll get a better understanding of how to manage our creative team.Part 3: This part felt more like it was for my employer or a non-design team than myself as a designer, but I still found it important. I don’t freelance anymore, but if you are a freelancer you should get this book just for this section because it tells you exactly what you should charge for your time based on different services like animation, report design, infographics, and more.All in all, I think this book is going to be a go-to resource for me for years to come (or until Balliett writes a second volume). My Tufte books have been placed in storage… this is all I need at my desk.
Amazon Customer –
I’ve been a front end designer, engineer, product manager, and advocate for users for over 20 years. In that time, I’ve bought dozens of books to help me throughout my career. Most of the time I get one or two useful nuggets out of them before they begin collecting dust for the rest of their days.Killer Visual Strategies upends that history entirely. Amy Balliett eloquently articulates her life’s passion in ways that are not only easy to digest, but are backed up with actual use cases. Having walked hundreds of miles in a similar pair shoes, I’m absolutely in awe of her ability to break down her entire business model in this book. Not even joking. After reading this book, if you’ve got a laptop, Adobe Creative Suite or even Sketch … you’ll have the tools you need to take your career to another level.There’s an honesty, candidness, and authenticity that permeates this book. It hits you when your fingers touch the cover. I WANTED to hold it. I was sad to put it down because it felt so great in my hand as I continued flipping through the pages.Amy threaded a needle of “yes, and” and “refined design” in this master work. It reads as a gift to those who will come after her so that they won’t fall into the same potholes she did. It truly showcases her passion for an industry that she was incredibly influential in creating … but with that care and humility needed to really trust her. Again, that’s a needle that’s hard to thread when distilling your life’s work into 229 pages.I wish I’d had this book 20 years ago. That said, I’m honored to have it now.
KJS –
The best products draw the toughest critical reviews from the competition, and that’s exactly what this book has done. Out of all the 4 and 5 star reviews, a few have clearly gone out of their way to blackmark the book. Ironically, the “joke” review is laughable, as after reading the book myself, nearly every critique (to be fair, not all) from that review was taken out of context. Maybe they were just “bitter”–well, if you read to the end of their review, they were. Oh well.The book was not written for experts in the field. It was written for those who need to understand how to effectively and artistically communicate their data– the clinician, the scientist, the executive, “business professionals of all kids” as the author accurately stated in the introduction.I’m a clinician executive who has delivered nationally top-ranked presentations in my field, and I still came away with valuable and actionable knowledge. A few key points about this book:-It will give you a little history and context up front to help you understand the groundwork for the rest of the book. This section is not extensive. It is useful and serves its purpose.-The book is chock-full of relevant examples and exercises for the business professional who is not an expert in data visualization-The author lays out the “rules”, then critically breaks the rules with an example for each. This empowers the reader with more robust understanding of the nuances for each rule. Nothing is black and white, as long as your visualization gets the points across to your audience as effectively and clearly as possible.-The last sections of the book describe the structures, processes, and tools/resources needed to make killer visual content.I have already put many concepts to use and am getting excellent feedback from marketing. Well worth the money.
JBA –
I took the risk of preordering multiple copies of this book before any reviews came out, simply based on the reputation of the author. I had taken some of her LinkedIn Learning courses and figured that a book like this could be a great resource for myself and my marketing team. I was right!This book encompasses everything in Amy’s classes and more. What I love the most is Part 2 of the book, which takes up 50% at least. It covers 8 rules of visual communication design that make you look at creative content with an entirely different lens. It’s written such that you can read just the opening section of each chapter to learn everything you need, or you can read the opening and then follow the exercises in each chapter to put your learning into action.I think this is a must-have book for any business (and their employees) looking to up their content marketing and communications game. It’s a great resource for designers too, but as a non-designer I found it equally compelling and empowering.